Awarded "The Most Affordable Dream Car"
TechnoGadget — December 24, 2006 — Autos
References: gizmag
The DScar designed by the Students from Cranfield University (one of Western Europe's largest academic centers) is entitled “The Most Affordable Dream Car†by winning the innovation prize at the Société des Ingénieurs de l'Automobile's (SIA), Styling and Technical competition. The car is intended for extreme sports lovers and offers a very unusual ride. It is powered by a Toyota 3 cylinder 68bhp engine and weighs just 500kg.
Implications - The car is shaped like a diamond and is featured in a bright orange color. The judges, who were made up out of a panel of international experts, agreed that the DScar is completely unique. If you saw one driving on the road, you may think it came from outer space!
Implications - The car is shaped like a diamond and is featured in a bright orange color. The judges, who were made up out of a panel of international experts, agreed that the DScar is completely unique. If you saw one driving on the road, you may think it came from outer space!
Trend Themes
1. Affordable Dream Cars - Disruptive innovation opportunity: Develop and market affordable dream cars that cater to extreme sports lovers.
2. Unconventional Design - Disruptive innovation opportunity: Create products with unconventional, eye-catching designs that stand out and catch people's attention.
3. Lightweight Vehicles - Disruptive innovation opportunity: Design and manufacture lightweight vehicles powered by efficient engines for improved fuel efficiency and sustainability.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Explore innovative designs and technologies to create unique and affordable vehicles for specific target markets.
2. Extreme Sports - Disruptive innovation opportunity: Integrate technology and design to develop specialized products for extreme sports enthusiasts, including vehicles and equipment.
3. Product Design - Disruptive innovation opportunity: Push the boundaries of traditional product design to create visually striking and unconventional products that capture consumer attention.
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