Brooks Unveiled a New Drive Run Bra Collection for All Bodies
Grace Mahas — March 1, 2021 — Fashion
References: instagram & brooksrunning
Brooks, the running-oriented athletic brand, recently unveiled a new Drive Run Bra Collection, designed for every woman. The new Drive run bras feature run-ready, compression support, and streamlined shaping that were designed to hold you in securely for a comfortable run.
The Drive Run Bra Collection is the result of in-depth biomechanical testing and insights from nearly a thousand runner interviews to create a line of comfortable running bras. Depnding on your needs (like comfort, storage, or breathability), Brooks has created the optimal bra for you in the new series. The collection includes the Drive Convertible, the Drive 3 Pocket, the Drive Interlace, and the Drive Mesh, the Dare V Neck, the Dare CrissCross, and the Dare Underwire, among others.
To help users find the exact bra for them, Brooks debuted the Running Bra Finder portal that will recommend which bra best fits all the user's needs.
Image Credit: Brooks
The Drive Run Bra Collection is the result of in-depth biomechanical testing and insights from nearly a thousand runner interviews to create a line of comfortable running bras. Depnding on your needs (like comfort, storage, or breathability), Brooks has created the optimal bra for you in the new series. The collection includes the Drive Convertible, the Drive 3 Pocket, the Drive Interlace, and the Drive Mesh, the Dare V Neck, the Dare CrissCross, and the Dare Underwire, among others.
To help users find the exact bra for them, Brooks debuted the Running Bra Finder portal that will recommend which bra best fits all the user's needs.
Image Credit: Brooks
Trend Themes
1. Inclusive Compression Support Bras - The introduction of inclusive compression support bras presents an opportunity for the fashion industry to cater to the needs of all body types.
2. Biomechanical Testing and Insights - The use of biomechanical testing and insights can transform industries outside of athletics, such as medical and rehabilitative equipment development.
3. Running Bra Finder Portal - Running Bra Finder portals offer an opportunity for industries to incorporate customized recommendations into e-commerce platforms.
Industry Implications
1. Athletic Apparel - The introduction of inclusive compression support bras presents an opportunity for athletic apparel brands to create innovative clothing for all body types.
2. Medical Equipment - The use of biomechanical testing and insights can transform the development of medical equipment by providing more data-driven and effective solutions.
3. E-commerce - Running Bra Finder portals offer an opportunity for e-commerce industries to incorporate customized recommendations into their platforms, ultimately improving customer experience.
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