Drip Marketing Automation Startup Retainly Uses Many Mediums
Alyson Wyers — February 1, 2017 — Business
References: retainly.co & betalist
This Indian startup is described as the first multi-channel drip marketing automation service in the world incorporating email, SMS and push notifications. Retainly helps you convert leads and retain customers with a communication strategy that sends pre-written copy over time. The time-delayed email automation especially supports ecommerce and SaaS (software as a service) companies.
Retainly integrates with customer hubs to pull customer contact information and data, including preferred sources like Woopra, Segment, Mixpanel and Intercom. From there, you can create a multi-channel campaign in just 5 minutes. Their template editor and time delay features make it easy. The drip marketing automation service also works with many email delivery servers, text delivery servers as well as push notifiers according to your choice of platform.
Retainly integrates with customer hubs to pull customer contact information and data, including preferred sources like Woopra, Segment, Mixpanel and Intercom. From there, you can create a multi-channel campaign in just 5 minutes. Their template editor and time delay features make it easy. The drip marketing automation service also works with many email delivery servers, text delivery servers as well as push notifiers according to your choice of platform.
Trend Themes
1. Multi-channel Drip Marketing Automation - The trend of integrating different communication channels in drip marketing automation services offers disruptive innovation opportunities for marketing automation solutions providers.
2. Time-delayed Email Automation - The trend of using time-delayed email automation provides disruptive innovation opportunities for ecommerce and SaaS providers in customer conversion and retention strategies.
3. Integration with Customer Hubs - The trend of integrating drip marketing automation services with customer hubs offers disruptive innovation opportunities for customer relationship management solutions providers.
Industry Implications
1. Marketing Automation - The marketing automation industry could respond to the multi-channel drip marketing automation trend and the time-delayed email automation trend by offering integrations with different communication channels and personalized time-delayed email campaigns.
2. Ecommerce - The ecommerce industry could respond to the time-delayed email automation trend and integrate personalized email campaigns in their customer conversion and retention strategies.
3. Customer Relationship Management - The customer relationship management industry could respond to the integration with customer hubs trend by offering integrations with different customer data sources and providing personalized drip marketing automation services.
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