Corona Extra Launched in Draught Format Across the UK
Grace Mahas — October 14, 2019 — Business
References: coronaextra & foodbev
It's no surprise many customers prefer to enjoy a cold brew in draught format and now UK-based fans of Corona Extra will be able to indulge in a draught Corona Extra in pubs and bars starting this October. The beer company states it believes the new format will meet consumer needs and "help increase both volume and value sales for customers."
In addition, Corona Extra beer tower will be made from metal and wood and features a glass viewing pane to showcase the beer. The tower will also include a lime holder to ensure each beer sold is paired with its signature condiment. Consumers will be able to purchase the beer in either a pint and half-pint serving.
In addition, Corona Extra beer tower will be made from metal and wood and features a glass viewing pane to showcase the beer. The tower will also include a lime holder to ensure each beer sold is paired with its signature condiment. Consumers will be able to purchase the beer in either a pint and half-pint serving.
Trend Themes
1. Draught Beer Format - Opportunity for beer companies to expand their product offerings into draught formats to meet consumer preferences.
2. Beer Tower Innovation - Potential for creating innovative beer towers that enhance the drinking experience and offer additional features like lime holders.
3. Enhanced Beer Packaging - Opportunity to develop packaging solutions that can accommodate draught beer formats, such as cans or kegs.
Industry Implications
1. Beverage Industry - Beverage companies can explore the draught beer trend and develop new products and packaging solutions to meet consumer demand.
2. Hospitality Industry - Pubs, bars, and restaurants can capitalize on the draught beer format expansion by offering a wider selection of draught beers to attract customers.
3. Packaging Industry - Packaging companies have the opportunity to create innovative packaging solutions specifically tailored for draught beer formats.
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