A Drake-Themed Chicken Wing Bar is Opening in Scotland
Ellen Smith — November 28, 2017 — Marketing
References: exclaim & highsnobiety
A Drake-themed chicken wing bar will be opening temporarily in Scotland this month, offering consumers an assortment of tasty treats dedicated to Toronto's "6 God."
Opening in the DockYard Social in Finnieston, Scottland, the bar, dubbed 'A Wing and a Prayer' promises a unique night out, and aims to attract both locals and tourists. The hip eatery will pay homage to the Canadian rapper through offering dishes named after his popular songs, including the “Controlla” Caribbean chicken and Teriyaki wings with crispy shallots.
The bar was devised by Barrington Reeves, who's quoted as saying ‘We’ve really been able to push the boundaries creatively, coming up with fun and quirky ideas that most big agencies would shy away from." Reeves is best known for creating Glasgow's first permanent street market, but claims A Wing and a Prayer will elicit a much more relaxed environment.
Opening in the DockYard Social in Finnieston, Scottland, the bar, dubbed 'A Wing and a Prayer' promises a unique night out, and aims to attract both locals and tourists. The hip eatery will pay homage to the Canadian rapper through offering dishes named after his popular songs, including the “Controlla” Caribbean chicken and Teriyaki wings with crispy shallots.
The bar was devised by Barrington Reeves, who's quoted as saying ‘We’ve really been able to push the boundaries creatively, coming up with fun and quirky ideas that most big agencies would shy away from." Reeves is best known for creating Glasgow's first permanent street market, but claims A Wing and a Prayer will elicit a much more relaxed environment.
Trend Themes
1. Celebrity-themed Eateries - Creating themed bars and restaurants based on popular celebrities can attract a dedicated fan base and provide a unique dining experience.
2. Music-inspired Menus - Designing menus that incorporate popular songs or artists can add an element of fun and creativity to the dining experience.
3. Experimental Food and Beverage Pairings - Exploring unusual and unexpected food and beverage combinations can attract adventurous food enthusiasts looking for unique taste experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can take the opportunity to create celebrity-themed bars and restaurants to attract customers seeking a unique dining experience.
2. Entertainment - The entertainment industry can collaborate with themed eateries to create immersive experiences that appeal to fans of specific celebrities or music genres.
3. Event Planning and Tourism - Event planning and tourism industries can promote and organize temporary themed bars and restaurants as attractions for locals and tourists seeking unique and memorable experiences.
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