This Luxury Mercedes Appears in the Lyrics of the New Drake x Future Mixtape
Charlotte Joyce Kidd — September 22, 2015 — Autos
References: how2becool & businessinsider
On the recently released Drake x Future mixtape, 'What a Time to be Alive,' Drake rap-brags about a rare luxury car he recently purchased. That car is the $600,000 Mercedes Maybach Pullman.
The lyric incorporating the Mercedes Pullman is notable in that it appears in the only Drake solo on the entire Drake x Future mixtape. The last song on the Drake x Future collaboration is called '30 for 30 Freestyle,' and it's the one track that features only Drake. In the lyrics, Drake says, "I just got the Mercedes Pullman, you n----- never heard of it, you gotta hit up Google," and several bloggers took him up on the challenge.
They discovered the Mercedes Maybach Pullman, a $600,000 luxury sedan with an exceptionally roomy interior and a limo-like look. Considering that Drake is worth an estimated $100 million and frequently raps about his love for his large entourage, it's no surprise that the Mercedes Pullman is his ideal vehicle.
The lyric incorporating the Mercedes Pullman is notable in that it appears in the only Drake solo on the entire Drake x Future mixtape. The last song on the Drake x Future collaboration is called '30 for 30 Freestyle,' and it's the one track that features only Drake. In the lyrics, Drake says, "I just got the Mercedes Pullman, you n----- never heard of it, you gotta hit up Google," and several bloggers took him up on the challenge.
They discovered the Mercedes Maybach Pullman, a $600,000 luxury sedan with an exceptionally roomy interior and a limo-like look. Considering that Drake is worth an estimated $100 million and frequently raps about his love for his large entourage, it's no surprise that the Mercedes Pullman is his ideal vehicle.
Trend Themes
1. Luxury Car Bragging - Opportunity for luxury car brands to capitalize on celebrities' desire to showcase their wealth and exclusivity through rap lyrics.
2. Celebrity Endorsement - Potential for luxury car brands to collaborate with popular rappers to create customized vehicles that reflect their personal brand and style.
3. Google Challenge - Rising trend of fans and bloggers eagerly searching for the products mentioned in rap lyrics to discover new luxury items.
Industry Implications
1. Luxury Car Manufacturing - Opportunity for luxury car manufacturers to create limited edition models that cater specifically to the desires and aspirations of rap celebrities and their fans.
2. Entertainment - The entertainment industry can leverage the association between celebrities and luxury cars to create marketing campaigns and endorsements that target affluent audiences.
3. Digital Marketing - Brands and marketers can utilize the 'Google Challenge' trend to enhance their online presence by creating content that highlights luxury products mentioned in popular culture, such as rap lyrics.
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