The Dr Martens Broken In Collection is Made to Perfection
Souzan Michael — August 19, 2011 — Fashion
References: streething & highsnobette
If you're like me and hate the discomfort of a new pair of boots before they're broken in, then the Dr Martens Broken In Collection is the solution to your painful foot woes. Available in eight different colors, the collection features famous Dr Martens leather boots that have an already broken-in feel to them, saving you the trouble and blisters associated with breaking in a new pair of boots.
The Dr Martens Broken In Collection features the simple, yet to the point slogan, "We break them in, so you don't have to." The company uses industrial strength tools to break down the tough leather and tarnishes the eyelets to finish off the perfectly broken look.
As most boot-lovers know, the best part of your fall and winter kicks is when you get them to the point when they are not only perfectly comfortable and morphed to your feet, but look like you've had them forever. Now with the Dr Martens Broken In Collection, you can get both immediately.
The Dr Martens Broken In Collection features the simple, yet to the point slogan, "We break them in, so you don't have to." The company uses industrial strength tools to break down the tough leather and tarnishes the eyelets to finish off the perfectly broken look.
As most boot-lovers know, the best part of your fall and winter kicks is when you get them to the point when they are not only perfectly comfortable and morphed to your feet, but look like you've had them forever. Now with the Dr Martens Broken In Collection, you can get both immediately.
Trend Themes
1. Broken-in Clothing - Opportunity for fashion brands to offer clothing items that have the look and feel of being broken in, without the discomfort of wearing them in.
2. Instant Comfort - Opportunity for companies to develop products that offer instant comfort, rather than forcing consumers to endure a breaking-in period.
3. Industrial Strength Tools - Opportunity for tool manufacturers to create new industrial strength tools that can break down tough materials quickly and with ease.
Industry Implications
1. Fashion - Fashion brands can innovate by offering broken-in clothing items that provide the look and feel of being worn for a long time, without the usual discomfort of wearing new clothing.
2. Footwear - Footwear manufacturers can create shoes with a broken-in feel, saving customers time and discomfort.
3. Tools - Tool manufacturers can innovate by developing industrial strength tools that can break down the toughest of materials, saving users time and effort.
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