Dr. Dre Remasters the HP Envy to Make a Music-Ready Computer
Vittoria Natarelli — July 20, 2010 — Tech
References: woooha
This ad presents futuristic elements and features Dr. Dre remastering the HP Envy. According to this commercial, the rapping celebrity is also a computer scientist from the future, renovating the laptop to make it music-savvy.
Dr. Dre has an impressive endorsement deal with HP, which includes a previous HP Envy ad. The rapper’s single ‘Under Pressure’ from his upcoming album is featured instrumentally in this commercial. With this kind of endorsement, the HP Envy is now remastered as the “only laptop built for music.”
Dr. Dre has an impressive endorsement deal with HP, which includes a previous HP Envy ad. The rapper’s single ‘Under Pressure’ from his upcoming album is featured instrumentally in this commercial. With this kind of endorsement, the HP Envy is now remastered as the “only laptop built for music.”
Trend Themes
1. Futuristic Technology - The use of futuristic elements in advertising presents opportunities for companies to create innovative and technologically-advanced products.
2. Celebrity Endorsements - Celebrity endorsements, like Dr. Dre's partnership with HP, can be leveraged by companies to enhance their brand image and attract a wider audience.
3. Music-ready Computers - The remastering of the HP Envy to be music-savvy highlights the growing demand for computers that cater to the needs of musicians and music enthusiasts.
Industry Implications
1. Advertising - The use of futuristic elements in ads presents opportunities for advertising agencies to create captivating and innovative campaigns.
2. Consumer Electronics - The collaboration between Dr. Dre and HP showcases the potential for consumer electronics companies to develop music-focused computer products.
3. Music Technology - The remastered HP Envy highlights the opportunity for music technology companies to create specialized devices for musicians and producers.
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