NYC Downtown Brand Unveils its Urban Chic Line of Caps
Ariel Weber — December 6, 2012 — Fashion
References: downtown-ny & highsnobiety
New York based Downtown brand has unveiled its Collection 2 of caps with the help of white and chrome robot face masks.
The new collection consists of 8 hats, which features a clean design and a splash of color. Some of the highlights include the blue, white and red cap that has 1977 emblazoned on its sides and the all yellow cap that is so bright it will definitely get you noticed wherever you go. All hats are finished off with the brands logo situated in the middle of the cap. The setting of the shoot is situated in various areas around New York, including a graffiti wall and a chain link fence. This gives the shoot an added urban edge.
The collection of Downtown brand hats are the quintessential fly accessory for any urbanite.
The new collection consists of 8 hats, which features a clean design and a splash of color. Some of the highlights include the blue, white and red cap that has 1977 emblazoned on its sides and the all yellow cap that is so bright it will definitely get you noticed wherever you go. All hats are finished off with the brands logo situated in the middle of the cap. The setting of the shoot is situated in various areas around New York, including a graffiti wall and a chain link fence. This gives the shoot an added urban edge.
The collection of Downtown brand hats are the quintessential fly accessory for any urbanite.
Trend Themes
1. Urban Chic Fashion - Disruptive innovation opportunity: Explore incorporating technology into urban fashion accessories, such as integrating wearable tech features into caps.
2. Streetwear Collectibles - Disruptive innovation opportunity: Create limited edition or collectible caps that appeal to urban fashion enthusiasts, fostering a sense of exclusivity and demand.
3. Branded Collaborations - Disruptive innovation opportunity: Partner with influential street artists or graffiti artists to create unique designs for caps, merging art and fashion in urban culture.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for urban headgear, addressing the growing demand for eco-conscious fashion.
2. Streetwear Fashion - Disruptive innovation opportunity: Create a direct-to-consumer model for urban fashion brands, leveraging social media platforms and online influencers to reach target audiences.
3. Graffiti Art - Disruptive innovation opportunity: Incorporate augmented reality (AR) technology into graffiti art, allowing viewers to interact with digital elements or animations.
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