The Down to Earth Campaign Urges People to 'Switch to Organic Food While You Can'
Meghan Young — March 30, 2012 — Eco
References: thoughtblurb.in & ibelieveinadv
Created by Thought Blurb, an ad agency based in Mumbai, India, the Down to Earth campaign urges people to "switch to organic food. While you can."
The Down to Earth campaign perfectly grasps the subtle effect that non-organic foods have on the environment. At first glance, the empty and dirty plates in the ad campaign send an ambiguous message. Upon closer inspection, however, the viewer realizes that the plates have been altered to reflect specific consequences certain foods have. For instance, one plate has a wilted flower while the other depicts a dead bird.
Art directed by Razia Kunj, the Down to Earth campaign features illustrations by Abhinav Kafare, photography by Sandeep Patil and post production by Jomi.
The Down to Earth campaign perfectly grasps the subtle effect that non-organic foods have on the environment. At first glance, the empty and dirty plates in the ad campaign send an ambiguous message. Upon closer inspection, however, the viewer realizes that the plates have been altered to reflect specific consequences certain foods have. For instance, one plate has a wilted flower while the other depicts a dead bird.
Art directed by Razia Kunj, the Down to Earth campaign features illustrations by Abhinav Kafare, photography by Sandeep Patil and post production by Jomi.
Trend Themes
1. Organic Food Awareness - The Down to Earth campaign highlights the growing awareness and demand for organic food options.
2. Environmental Impact - The campaign shines a light on the environmental consequences of non-organic food production and consumption.
3. Visual Storytelling - The use of altered plates in the Down to Earth campaign demonstrates the power of visual storytelling to convey a message.
Industry Implications
1. Organic Food Industry - The campaign presents an opportunity for businesses in the organic food industry to capitalize on the increasing demand for environmentally-friendly food choices.
2. Sustainable Agriculture - The Down to Earth campaign highlights the need for sustainable agriculture practices and presents opportunities for innovation in this industry.
3. Advertising and Marketing - The success of the Down to Earth campaign showcases the potential for impactful and visually-driven advertising and marketing strategies.
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