Double Zeroes Kill Dopey New Year's Eve Look
Going Like Sixty — December 31, 2008 — Business
References: gawker
It is with a heavy heart that I announce the closing of X00X glasses. You know, the company that made glasses where you peered through the center two zeros? They have decided that rather than cause severe eye problems that result from people wearing 2010 glasses, they will take their plastic molds, their glitter, their feathers and other decorative materials and fade into pop culture oblivion.
Implications - These once popular glasses demonstrate how companies must be aware of the surrounding culture in order to be successful. Realizing when a commodity has lost its value is a key element for businesses trying to create profit. However, making slight changes or revamping an artifact is a great way to make money out of an already well-known product.
Implications - These once popular glasses demonstrate how companies must be aware of the surrounding culture in order to be successful. Realizing when a commodity has lost its value is a key element for businesses trying to create profit. However, making slight changes or revamping an artifact is a great way to make money out of an already well-known product.
Trend Themes
1. Retro Reimagining - As companies realize the value of outdated products, they can revamp them with modern features and capitalize on the nostalgia trend.
2. Cultural Sensitivity - Businesses need to stay aware of current cultural trends and how their products may be perceived in order to stay successful and avoid negative backlash.
3. Sustainability in Pop Culture - As society becomes more environmentally conscious, there is an opportunity for companies to incorporate sustainable materials and practices into pop culture items and fashion.
Industry Implications
1. Fashion Accessories - Companies in the fashion industry can capitalize on retro and nostalgia trends by revamping outdated accessories with modern features.
2. Marketing and Advertising - Marketers can help businesses stay culturally relevant and avoid negative perception by staying abreast of current cultural trends and sensitivities.
3. Sustainable Materials and Manufacturing - Manufacturers can leverage the growing demand for sustainable products by incorporating eco-friendly materials and practices into pop culture items and fashion accessories.
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