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Handheld Candy Canons

Clean the Sky - Positive Eco Trends & Breakthroughs

The Double Barrel Marshmallow Shooter Packs Some Serious Sweet

— April 10, 2012 — Life-Stages
While weapon-themed toys seem to be the garnering more and more criticism, the Double Barrel Marshmallow shooter ensures that the only negative outcome of your child's fascination with toy-pistols is a possible sugar overload. For as long as children's toys have been in production there has been a steady line of gun-themed gadgets -- BB guns, Super Soakers, NERF, etc. While gun violence-related deaths are a serious issue, the distinction is sometimes be made between child's play and violence. It could be said that firing sugary sweets at one another is no more menacing than playing baseball since the later can often result in broken windows.

The Double Barrel Marshmallow Shooter will simultaneously fuel and exhaust a child's playful nature and youthful energy.

Trend Themes
1. Weapon-themed Toys - Disruptive innovation opportunity: Create non-violent, playful alternatives to weapon-themed toys that still provide excitement and fun.
2. Sugar-based Toys - Disruptive innovation opportunity: Explore the creation of toys that incorporate sugar or candy in a safe and enjoyable manner.
3. Creative Outdoor Toys - Disruptive innovation opportunity: Develop unique outdoor toys that encourage active play and imagination while ensuring safety and entertainment.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Rethink traditional toy manufacturing processes to create safer, more engaging and imaginative toys for children.
2. Outdoor Recreation - Disruptive innovation opportunity: Innovate in the outdoor recreation industry by designing new types of entertaining and active toys for children.
3. Confectionery - Disruptive innovation opportunity: Collaborate with toy manufacturers to create confectionery products that can be integrated into safe and enjoyable toys.
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