Design Crack — February 18, 2007 — Art & Design
References: extremis.be & designcrack
Let me point you in the direction of probably the most innovative furniture company on the planet: Extremis. Extremis is a Belgian design house where cleverness is the top priority. For instance, Dirk Wynants' DoNuts picnic table is the result of asking , †Wouldn't it be nice if I had a place to eat my lunch on the beach?â€. Alright. How about an inner tube as a seat with a lightweight plastic table top that's easy to store and carry. This is such a fantastic and simple way of easing the beach outing burden that I wonder why it has never come about before. Thanks Dirk. And thanks Extremis for your amazingly dramatic product photos.
Trend Themes
1. Clever Furniture Design - Extremis' DoNuts picnic table shows the trend towards clever furniture design solutions.
2. Portable Outdoor Furniture - DoNuts' lightweight and easy-to-store design creates opportunities for the development of more portable outdoor furniture.
3. Innovative Beach Gear - DoNuts' use of an inner tube as a seat shows the potential for innovation in beach gear products.
Industry Implications
1. Outdoor Furniture - Extremis' DoNuts picnic table is disrupting the outdoor furniture industry with its clever and innovative design.
2. Picnic and Beach Accessories - DoNuts presents an opportunity for the development of more innovative and portable picnic and beach accessories.
3. Design and Manufacturing - Extremis' approach to clever and innovative furniture design provides opportunities for disruption and growth in the design and manufacturing industries.
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