The 'Don't Worry Be Yonce' Sweater Offers Valuable Advice
Vasiliki Marapas — July 30, 2014 — Fashion
References: nalalosangeles & shop.nylon
The 'Don't Worry, Be Yonce' Tee by Nala Los Angeles looks to Queen B for insight.
The clever shirt plays on Meher Baba's famous quote, "don't worry, be happy," best known from Bob Marley's classic jam of the same name. Worries are those pesky, nagging thoughts that "give way to anxiety or unease" and "allow the mind to dwell on difficulties or troubles." They are a defining symptom of plebeians everywhere, but I'm pretty sure Beyonce has never experienced one -- I mean, the woman is flawless.
As someone who over-analyzes the syntax, grammar and diction of every single text message I've received since middle school, I think we could all benefit from channeling our inner Beyonce in times of trouble.
The clever shirt plays on Meher Baba's famous quote, "don't worry, be happy," best known from Bob Marley's classic jam of the same name. Worries are those pesky, nagging thoughts that "give way to anxiety or unease" and "allow the mind to dwell on difficulties or troubles." They are a defining symptom of plebeians everywhere, but I'm pretty sure Beyonce has never experienced one -- I mean, the woman is flawless.
As someone who over-analyzes the syntax, grammar and diction of every single text message I've received since middle school, I think we could all benefit from channeling our inner Beyonce in times of trouble.
Trend Themes
1. Self-care Fashion - The rise of clothing that promotes positive self-talk and self-improvement offers an opportunity for disruptive innovation in the fashion industry.
2. Inspirational Messaging - Increased demand for clothing with motivational or humorous messaging presents a disruptive innovation opportunity for the apparel industry.
3. Mental Health Awareness - The popularity of clothing that promotes mental health awareness and self-care creates an opportunity for disruptive innovation in the fashion industry.
Industry Implications
1. Fashion - Fashion companies can capitalize on the growing demand for self-care and inspirational messaging clothing to create new and unique products.
2. Mental Health - Mental health organizations can partner with fashion companies to promote awareness and destigmatize mental health issues through clothing.
3. Retail - Retailers can take advantage of the trend towards self-care and mental health awareness by stocking clothing with positive messaging and promoting them as a way to boost mental well-being.
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