The Adidas Don’t Rest Primeknit LUX Bra Offers an Enhanced Fit
Michael Hemsworth — April 9, 2019 — Fashion
References: adidas & highsnobiety
The Adidas Don’t Rest Primeknit LUX Bra has been unveiled as a premium undergarment for women that will provide them with enhanced support and freedom of movement for an ultra-comfortable everyday experience.
As the name of the undergarment suggests, the bra is made with brands Primeknit material that provides a precision level of support and flexibility when being worn during workouts, sports and beyond. This enables the bra to move with the wearer instead of restricting their capabilities for a supportive yet more comfortable experience when being worn during aerobic activity.
Design Director of Advanced Concepts and Global Brands at Adidas Clair Wallace spoke on the new bra saying, "Women are no longer willing to sacrifice comfort and support during performance, and they shouldn’t have to. What makes the Don’t Rest Primeknit LUX bra unique is that we built the infrastructure of the bra from the inside out, based on insights from our female athletes around needing support and comfort in equal measure. The knit construction of Primeknit allows the bra to mirror every movement, enabling female athletes to train without any distractions."
Image Credit: Adidas
As the name of the undergarment suggests, the bra is made with brands Primeknit material that provides a precision level of support and flexibility when being worn during workouts, sports and beyond. This enables the bra to move with the wearer instead of restricting their capabilities for a supportive yet more comfortable experience when being worn during aerobic activity.
Design Director of Advanced Concepts and Global Brands at Adidas Clair Wallace spoke on the new bra saying, "Women are no longer willing to sacrifice comfort and support during performance, and they shouldn’t have to. What makes the Don’t Rest Primeknit LUX bra unique is that we built the infrastructure of the bra from the inside out, based on insights from our female athletes around needing support and comfort in equal measure. The knit construction of Primeknit allows the bra to mirror every movement, enabling female athletes to train without any distractions."
Image Credit: Adidas
Trend Themes
1. Enhanced Support - The Adidas Don’t Rest Primeknit LUX Bra offers enhanced support for women during workouts and sports.
2. Freedom of Movement - The Adidas Don’t Rest Primeknit LUX Bra allows for freedom of movement, ensuring a comfortable experience during aerobic activity.
3. Precision Level - The Adidas Don’t Rest Primeknit LUX Bra is made with Primeknit material, providing a precision level of support and flexibility.
Industry Implications
1. Athletic Apparel - Athletic apparel brands can incorporate enhanced support and freedom of movement features into their sports bra offerings.
2. Fitness Equipment - The fitness equipment industry can explore partnerships with bra manufacturers to integrate supportive features into workout gear for women.
3. Textile Manufacturing - Textile manufacturers can focus on creating innovative materials, like Primeknit, that offer precision support for use in various applications, including sports bras.
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