Kristin Cavallari Sexes It Up in New Donna Mizani Ad Campaign
Wesley Grant — April 4, 2011 — Marketing
References: donnamizani
The Donna Mizani ad campaign for 2011 features a film by Smallz + Riskind that blends the evolved music style called dubstep with a fashion commercial to create a sensual, dramatic effect.
The commercial brings dubstep to the fashion world, showing that Donna Mizani, a 23-year-old up-and-coming young designer from LA, is clued into what’s hot and happening. Unlike the many fashion designers who use bland acoustic songs or generic dance music in their commercials, Donna Mizani opts for dubstep, drawing on its overwhelming bass lines and tightly coiled distorted synths to immediately capture the viewer and create a more appealing and unique ad.
Featuring model Kristin Cavallari in avant-garde couture, a face mask and devil horns, the Donna Mizani ad campaign for 2011 boasts ultra-feminine sex appeal.
The commercial brings dubstep to the fashion world, showing that Donna Mizani, a 23-year-old up-and-coming young designer from LA, is clued into what’s hot and happening. Unlike the many fashion designers who use bland acoustic songs or generic dance music in their commercials, Donna Mizani opts for dubstep, drawing on its overwhelming bass lines and tightly coiled distorted synths to immediately capture the viewer and create a more appealing and unique ad.
Featuring model Kristin Cavallari in avant-garde couture, a face mask and devil horns, the Donna Mizani ad campaign for 2011 boasts ultra-feminine sex appeal.
Trend Themes
1. Dubstep Fashion Ads - Combining the trendy dubstep music and a fashion advertisement can create a sensual and distinctive commercial.
2. Avant-garde Couture - Designers can create high fashion looks with unconventional wearable designs that feature masks, horns, and edgy accessories.
3. Evolved Music in Commercials - Using emerging music genres like dubstep in advertisements can set a tone and draw in audiences in a fresh and exciting way.
Industry Implications
1. Fashion - Fashion brands can use unconventional designs, accessories, and music in their advertisements to appeal to younger audiences drawn to trendy and unique visuals.
2. Music - Emerging music genres and experimental sounds can form new partnerships with fashion houses and brands looking to incorporate innovative sounds in their commercials.
3. Marketing - Companies can reimagine their advertising campaigns using non-traditional music and innovative fashion designs to stand out in a crowded market.
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