The Donna Karan FW 2013 Ads Feature a Flirtatious Encounter
Leslie Chen — May 28, 2013 — Marketing
References: donnakaran & fashioncopious.typepad
Seductive and sensual, the Donna Karan FW 2013 campaign looks like movie stills from a romance flick filled with many dramatic scenes set in the bedroom.
Photographer Mikael Jansson captures Catherine McNeil and Andres Velencoso as they flirt with one another in a dimly-lit studio with windows looking out at the NYC skyline. Stylist Karl Temper dresses the duo in dark pieces; McNeil wears slinky dresses embellished with fur finished off with lace thigh highs. Donna Karan says these images "capture the soul and spirit" of the brand, according to Fashion Copious.
Mysterious yet warm and sexy, the Donna Karan FW 2013 campaign defines the luxury label's aesthetic and sticks to Karan's belief that you must "stay true to your brand and yet always take it to the next step."
Photographer Mikael Jansson captures Catherine McNeil and Andres Velencoso as they flirt with one another in a dimly-lit studio with windows looking out at the NYC skyline. Stylist Karl Temper dresses the duo in dark pieces; McNeil wears slinky dresses embellished with fur finished off with lace thigh highs. Donna Karan says these images "capture the soul and spirit" of the brand, according to Fashion Copious.
Mysterious yet warm and sexy, the Donna Karan FW 2013 campaign defines the luxury label's aesthetic and sticks to Karan's belief that you must "stay true to your brand and yet always take it to the next step."
Trend Themes
1. Seductive Fashion Campaigns - Disruptive innovation opportunity: Exploring new ways to capture sensuality and allure in fashion advertisements, going beyond traditional portrayals.
2. Romantic Movie-inspired Photography - Disruptive innovation opportunity: Incorporating cinematic elements and storytelling techniques into fashion photography to create a captivating narrative.
3. Luxury Brand Aesthetics - Disruptive innovation opportunity: Reinventing and redefining luxury brand visuals by combining mystery, warmth, and sensuality in a compelling and unique way.
Industry Implications
1. Fashion Advertising - Disruptive innovation opportunity: Introducing innovative techniques and styles in fashion advertising campaigns to capture attention and create emotional connections with the audience.
2. Photography - Disruptive innovation opportunity: Experimenting with new photography techniques and concepts, inspired by the allure and drama of romantic movies, to create visually striking images.
3. Luxury Fashion - Disruptive innovation opportunity: Redefining the aesthetics and visual storytelling of luxury fashion brands to evoke desire, mystery, and sensuality in their campaigns and products.
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