The DoniRosset Supercar Makes Its Official Debut
Michael Hines — June 6, 2012 — Autos
References: donirosset.blogspot & carbuzz
Brazil may not be known for its automobiles, but that could all change once the DoniRosset supercar launches. The DoniRosset, formerly the Amoritz GT DR7, was created by a collaboration between entrepreneur Denis Rosset and Brazilian designer Fernando Morita. The supercar is powered by an 8.4-liter Dodge Viper engine converted to run on ethanol.
Thanks to its twin-turbochargers, the DoniRosset supercar has an estimated 1,007hp, with seating for three. The vehicle's seating layout is unique, with the driver sitting in the middle of the car, flanked on both sides by passenger seats. The car was originally designed as a one-off for Rosset's father, but after a clay model was shown, there was enough interest generated to fund a 50 model run. Each DoniRosset will sell for about $2 million, with no release timetable currently set.
Thanks to its twin-turbochargers, the DoniRosset supercar has an estimated 1,007hp, with seating for three. The vehicle's seating layout is unique, with the driver sitting in the middle of the car, flanked on both sides by passenger seats. The car was originally designed as a one-off for Rosset's father, but after a clay model was shown, there was enough interest generated to fund a 50 model run. Each DoniRosset will sell for about $2 million, with no release timetable currently set.
Trend Themes
1. Brazilian Supercars - There is an opportunity for Brazilian automakers to innovate in the luxury supercar market.
2. Alternative Fuel Engines - Developing cars with alternative fuel engines can be a disruptive innovation in the automotive industry.
3. Unique Seating Layouts - Automakers can consider innovative seating layouts to differentiate their products in the market.
Industry Implications
1. Automotive - The automotive industry can explore the potential of Brazilian supercars and alternative fuel engines.
2. Luxury Goods - Luxury goods retailers can target affluent car enthusiasts interested in unique and high-performance supercars.
3. Engineering - The engineering industry can drive innovation by developing alternative fuel engines to power future supercar models.
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