This Domino's Pizza Live Video Contest Had Fans Watch Ice
Laura McQuarrie — February 8, 2014 — Lifestyle
References: twitter & prexamples
This Domino’s Pizza live video stream was put together for the #DominosMeltdown contest, which would award one lucky Twitter user with free pizza for a year. If there was ever a reason to do something as boring as watch a huge block of ice melt, free pizza for a year might be it.
An ice carving of a pizza delivery man was set up to hold a Domino’s pizza box and the person who guessed when the box dropped was named the winner. As the live video stream started, the ice sculpture was illuminated with blue lights and over time, as more sweets rolled in and things started to heat up, the lights changed to red.
Throughout the lengthy livestream, which lasted over six hours, a closeup of the melting ice sculpture and tweets using the "DominosMeltdown" hashtag were shown in real-time.
An ice carving of a pizza delivery man was set up to hold a Domino’s pizza box and the person who guessed when the box dropped was named the winner. As the live video stream started, the ice sculpture was illuminated with blue lights and over time, as more sweets rolled in and things started to heat up, the lights changed to red.
Throughout the lengthy livestream, which lasted over six hours, a closeup of the melting ice sculpture and tweets using the "DominosMeltdown" hashtag were shown in real-time.
Trend Themes
1. Live Video Contests - Disruptive innovation opportunity: Businesses can engage their audience and create excitement by hosting live video contests with valuable prizes.
2. Real-time Viewer Interaction - Disruptive innovation opportunity: Incorporating real-time viewer interaction, such as showcasing tweets, can enhance user engagement during livestream events.
3. Immersive Visual Experiences - Disruptive innovation opportunity: Using visually appealing elements, such as lighting effects, can create immersive experiences that captivate audiences and generate viral buzz.
Industry Implications
1. Food Delivery Services - Disruptive innovation opportunity: Food delivery services can leverage live video contests to increase brand awareness, engage customers, and promote their offerings.
2. Social Media Platforms - Disruptive innovation opportunity: Social media platforms can enhance their features to enable real-time interactions and provide tools for hosting engaging live video contests.
3. Event Management - Disruptive innovation opportunity: Event management companies can incorporate immersive visual experiences into their offerings to create memorable and captivating live events.
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