Whiteowl Makes Dainty, Lacy Handmade Jewelry
Tisah Tucknott — August 17, 2009 — Fashion
References: etsy
These white lace cut-outs by Esty seller Whiteowl will surely add elegance to any outfit you choose to wear. Made by what seem to be different styles of doilies, these necklaces all have a vintage floral motif that is hung on dark, antiqued brass chains.
Whiteowl has done an amazing job in embracing the alternative to the typical sterling silver jewelry we usually see by using fabric and adding beads to their designs.
Implications - For the specific group of consumers who relish in traditional or classic qualities, products bearing similar characteristics will see large profits. By offering simple and timeless products, businesses can rely of large amounts of business from the individuals with whom such traits are often associated. Such consumers will be very willing to invest in these products.
Whiteowl has done an amazing job in embracing the alternative to the typical sterling silver jewelry we usually see by using fabric and adding beads to their designs.
Implications - For the specific group of consumers who relish in traditional or classic qualities, products bearing similar characteristics will see large profits. By offering simple and timeless products, businesses can rely of large amounts of business from the individuals with whom such traits are often associated. Such consumers will be very willing to invest in these products.
Trend Themes
1. Vintage Floral Jewelry - Embracing the alternative to typical sterling silver jewelry, businesses can tap into the market for vintage floral jewelry by using fabric and adding beads to their designs.
2. Handmade Lace Accessories - The demand for handmade lace accessories is on the rise, creating an opportunity for businesses to cater to customers seeking elegant and unique pieces.
3. Antiqued Brass Chains - Utilizing antiqued brass chains in jewelry designs can appeal to consumers looking for a vintage and timeless aesthetic.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can capitalize on the trend of vintage floral jewelry and handmade lace accessories by offering unique and stylish options to customers.
2. Crafting Supplies - The crafting supplies industry can benefit from the demand for handmade lace accessories by providing materials and tools for individuals looking to create their own unique pieces.
3. Jewelry Retail - Jewelry retailers can explore the use of antiqued brass chains in their designs to cater to customers seeking a vintage-inspired aesthetic.
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