The Dogwood Initiative 'Save Winter' Program
Luisa Amanda Gomes — February 25, 2010 — Eco
References: savewinter & greenmuze
Canadian environmental group, the Dogwood Initiative has come up with a brilliant way to bring about attention to global climate change for the 2010 Vancouver Winter Olympics. They have placed bright blue decal of a stressed out polar bear precariously floating on a melting ice pack on the polar bear side of the Canadian toonie.
The decal serves as a reminder of Canada's contribution to climate change and the country's refusal to commit to reducing greenhouse gases.
Implications - Publicity stunts are a great way to spread awareness about businesses and products. The Dogwood Initiative illustrates the massive impact of taking campaigns to the streets in order to target pedestrian-heavy urban areas.
The decal serves as a reminder of Canada's contribution to climate change and the country's refusal to commit to reducing greenhouse gases.
Implications - Publicity stunts are a great way to spread awareness about businesses and products. The Dogwood Initiative illustrates the massive impact of taking campaigns to the streets in order to target pedestrian-heavy urban areas.
Trend Themes
1. Publicity Stunts for Awareness - Using creative and attention-grabbing campaigns to spread awareness about important issues, products, or businesses.
2. Street Marketing - Taking campaigns to the streets in pedestrian-heavy urban areas to reach a wide audience.
3. Environmental Messaging on Currency - Using currency as a platform to raise awareness about environmental issues or causes.
Industry Implications
1. Environmental Advocacy - Opportunities for environmental organizations or initiatives to use creative campaigns to raise awareness about climate change or other issues.
2. Marketing and Advertising - Incorporating inventive and attention-grabbing tactics into campaigns to attract and engage audiences.
3. Currency and Collectibles - Exploring the use of currency as a medium for social messaging or unique designs that foster a sense of collectability.
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