The Dodge Charger 'The Future of Driving' Ad Declares War on Machines
Michael Hines — April 28, 2011 — Autos
References: autoblog
Iconic American automaker Dodge is striking back at the rise of technology in its latest ad. The Dodge Charger 'The Future of Driving' ad is set in the not-so-distant future when robots do everything for humans including clean, feed, dress and worst of all, drive.
Of course, a Dodge man won't stand for such an outrage and promptly kicks his robot driver to the curb. The ad makes a good point, showing how our increasing dependence on technology will one day lead to our whole lives being automated. I like the stance Dodge has taken with its latest ads, positioning itself as an American patriot and defender against robots that are hell-bent on driving our cars for us.
Check out the ad here and support the revolution by burning your cellphone and tossing your laptop. Okay, maybe don't go that far, but keep a sharp eye out for suspicious-looking robots.
Of course, a Dodge man won't stand for such an outrage and promptly kicks his robot driver to the curb. The ad makes a good point, showing how our increasing dependence on technology will one day lead to our whole lives being automated. I like the stance Dodge has taken with its latest ads, positioning itself as an American patriot and defender against robots that are hell-bent on driving our cars for us.
Check out the ad here and support the revolution by burning your cellphone and tossing your laptop. Okay, maybe don't go that far, but keep a sharp eye out for suspicious-looking robots.
Trend Themes
1. Anti-robot Sentiment - Opportunity for businesses to market themselves as defenders against automation.
2. Human-centered Technology - Opportunity for industries to develop technologies that prioritize the human experience over complete automation.
3. Survivalist Marketing - Opportunity for brands to capitalize on consumer fears of technology taking over their lives by positioning their products as ways to maintain control.
Industry Implications
1. Automotive - Opportunity to market human-driven or human-assisted cars in response to consumer anti-robot sentiment.
2. Technology - Opportunity to design and develop technology that benefits humans without completely automating their lives.
3. Consumer Electronics - Opportunity to market devices that allow consumers to maintain control over their use of technology rather than being completely dependent on it.
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