Do You Weigh More Than Roseanne?
Angela Lowe — August 22, 2006 — Unique
References: angry-associates & gushmagazine
Since we already compare ourselves to celebrities, why not purchase the Celebrity Weighing Scale–a scale? I mean there's no need for numbers, all you need to know is are you the same as Paris Hilton or Oprah. It's much easier that way. It's available at The Angry Store for 35 Euros.
Implications - In a world where celebrities make up the majority of all media, consumers are searching for ways to become exactly like them. Their names and images are constantly being forced in the faces of audiences, so it's hard for viewers to find other people to look up to. Brands and labels should, if they're not already, harnessing the power that these stars have.
Implications - In a world where celebrities make up the majority of all media, consumers are searching for ways to become exactly like them. Their names and images are constantly being forced in the faces of audiences, so it's hard for viewers to find other people to look up to. Brands and labels should, if they're not already, harnessing the power that these stars have.
Trend Themes
1. Celebrity Comparison - Creating products that allow consumers to compare themselves to celebrities can lead to product differentiation and increased consumer interest.
2. Non-numeric Measurement - Exploring alternative measurement methods that do not rely on traditional numeric values can offer unique and innovative product solutions.
3. Celebrity Endorsement - Leveraging the power of celebrity influence through celebrity endorsements can increase brand recognition and consumer trust.
Industry Implications
1. Health and Wellness - Integrating celebrity-inspired health and wellness products can appeal to consumers who aspire to be like their favorite stars.
2. Consumer Goods - Developing non-traditional consumer goods, such as the Celebrity Weighing Scale, can create a unique selling proposition and attract consumers seeking novelty and differentiation.
3. Marketing and Advertising - Incorporating celebrities into marketing and advertising campaigns can create brand recall and appeal to consumers who are influenced by celebrity culture.
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