The ‘Do Employers Like Social Media?’ Infograph Exp
Jennifer Gosnell — June 22, 2012 — Business
Social media use can be a huge asset for brands, companies and industries as a whole, but some have yet to catch on, prompting the creation of the ‘Do Employers “Like” Social Media?’ infograph. Social media can be used in a variety of different ways—some more creative than others—to promote your business, but they can also backfire. One of the key complaints that companies have about social media, according to the infograph, is in regards to a potential leak of information.
With only 53% of corporations even having a set social media policy, it is still a new venture for many businesses. However, it would seem that when you compare the 57% of small companies with social media policies to only 47% of large corporations with the same, the smaller business have definitely been quicker to adapt. Among the top adapting industries include retail, manufacturing and biz support.
With only 53% of corporations even having a set social media policy, it is still a new venture for many businesses. However, it would seem that when you compare the 57% of small companies with social media policies to only 47% of large corporations with the same, the smaller business have definitely been quicker to adapt. Among the top adapting industries include retail, manufacturing and biz support.
Trend Themes
1. Social Media Policies in Corporations - Opportunity for companies to develop comprehensive social media policies to address potential risks and benefits.
2. Creative Use of Social Media for Business Promotion - Innovative strategies to leverage social media platforms for effective brand promotion and customer engagement.
3. Information Security on Social Media - Disruptive innovations needed to enhance data protection and prevent information leaks through social media platforms.
Industry Implications
1. Retail - Retailers can capitalize on social media to drive sales and create personalized shopping experiences.
2. Manufacturing - Manufacturers can explore how social media can streamline supply chains and foster collaboration with partners.
3. Business Support - Service providers in business support industry can offer social media consulting and management services to help companies maximize their online presence.
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