DJ A-Track Designs an Acid-Tripping Childrens Toy
Shelby Lee Walsh — July 6, 2009 — Life-Stages
A-Trak is a renowned DJ who has blown the music scene away with his beats and is now playfully delighting fans with the release of a toy for Kid Robot.
The polar bear figure has more 'tude than even the coolest dudes. He has sweet shades, a fish hanging out of his back pocket, and a curious little square resting on his tongue. Acid perhaps? Just saying…
The Grateful Bear toy also comes with a kickass techni-color igloo. A-Track’s creation was helped by a collaborative effort with graphic designer Dust La Rock.
Bet you’ve never seen a polar bear with this much swagger.
The polar bear figure has more 'tude than even the coolest dudes. He has sweet shades, a fish hanging out of his back pocket, and a curious little square resting on his tongue. Acid perhaps? Just saying…
The Grateful Bear toy also comes with a kickass techni-color igloo. A-Track’s creation was helped by a collaborative effort with graphic designer Dust La Rock.
Bet you’ve never seen a polar bear with this much swagger.
Trend Themes
1. Psychedelic Toys - Disruptive innovation opportunity: Create a line of toys that embrace psychedelic aesthetics to cater to the growing demand for unique and trippy play experiences.
2. Limited Edition Collaborations - Disruptive innovation opportunity: Collaborate with renowned artists and designers to create limited edition collectible toys that appeal to a niche audience and drive excitement around the brand.
3. Character Merchandising - Disruptive innovation opportunity: Explore the potential of creating merchandise based on popular characters, such as the Grateful Bear, to tap into the fanbase and extend the brand's reach beyond music.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Incorporate unique designs, vibrant colors, and unconventional themes into toy manufacturing processes to appeal to a new generation of consumers seeking novel and visually stimulating play experiences.
2. Art and Design - Disruptive innovation opportunity: Develop collaborations between artists, designers, and toy manufacturers to create one-of-a-kind collectible toys that blur the lines between art and play.
3. Music Merchandising - Disruptive innovation opportunity: Expand the scope of music merchandise by creating unique and visually appealing toys inspired by popular musicians and DJs, attracting fans and collectors alike.
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