This DIY Hair Mask Features an Unconventional Use for Eggnog
Alyson Wyers — December 10, 2015 — Fashion
References: blog.freepeople
Winter weather can wreak havoc on your skin and hair, which is where this holiday DIY hair mask comes in. From Jana at the Free People blog, the eggnog hair treatment introduces a new use for the classic Christmassy beverage. Perfect for all natural beauty enthusiasts, this product results in stronger and healthier strands.
The key is the eggs in the eggnog, which moisturize dry locks. Other ingredients in the DIY hair mask are just as festive. Cinnamon is supposed to stimulate hair growth and might also have a lightening effect. You will also need argan oil, coconut oil, nutmeg, raw honey and an extra egg white. You simply distribute the treatment through clean, damp hair and wash out with warm water after around 20 minutes.
The key is the eggs in the eggnog, which moisturize dry locks. Other ingredients in the DIY hair mask are just as festive. Cinnamon is supposed to stimulate hair growth and might also have a lightening effect. You will also need argan oil, coconut oil, nutmeg, raw honey and an extra egg white. You simply distribute the treatment through clean, damp hair and wash out with warm water after around 20 minutes.
Trend Themes
1. DIY Hair Treatments - As more consumers look to natural and affordable options for hair care, there is an opportunity for disruptive innovation in the DIY hair treatment market.
2. Eco-friendly Beauty Products - There is a growing trend towards eco-friendly beauty products, and this homemade hair mask that uses natural ingredients like eggs, coconut oil, and honey aligns with this market opportunity.
3. Seasonal Beauty Products - Seasonal beauty products like this eggnog hair treatment align with millennial consumers who are interested in trying new seasonal offerings and may provide an opportunity for disruptive innovation within the beauty industry.
Industry Implications
1. Beauty and Personal Care - This homemade hair mask highlights a growing interest in natural and affordable hair care options for consumers seeking a more sustainable approach to beauty and personal care.
2. Food and Beverage - Given the use of eggnog in this DIY hair mask as well as other food ingredients like cinnamon and nutmeg, there may be an opportunity for disruptive innovation in the food and beverage industry to expand their product offerings into the beauty and personal care space.
3. Retail - As consumers increasingly seek out natural and affordable beauty products, there is potential for retailers to capitalize on this trend by offering in-store classes on DIY hair treatments and curating a selection of raw ingredients for consumers to experiment with creating their own beauty products at home.
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