Valuable 500's 'Diversish' Campaign Promotes Hiring People with Disabilities
Grace Mahas — October 30, 2019 — Marketing
References: thevaluable500 & shots.net
The Valuable 500 partnered with creative team AMV BBDO to launch a tongue-in-cheek parody campaign called 'Diverish that showcases how many brands discuss diversity and inclusion initiative but many fail to include people with disabilities.
The parody interview-style campaign shows an interviewer with the leaders of the most "diverish" companies in the world who speak using the "inclusive" jargon but have yet to take meaningful action. For example, one executive answering the hosts' question about diversity and inclusion stating: "I think 2019 is going to be an exciting year... to be disabled." Another answers: "We have women. Lots of women. They’re, like, everywhere."
The campaign asks companies to "stop being #diverish" by joining the Valuable 500's pledge to put disability at the forefront of your corporation's leadership agenda.
The parody interview-style campaign shows an interviewer with the leaders of the most "diverish" companies in the world who speak using the "inclusive" jargon but have yet to take meaningful action. For example, one executive answering the hosts' question about diversity and inclusion stating: "I think 2019 is going to be an exciting year... to be disabled." Another answers: "We have women. Lots of women. They’re, like, everywhere."
The campaign asks companies to "stop being #diverish" by joining the Valuable 500's pledge to put disability at the forefront of your corporation's leadership agenda.
Trend Themes
1. Disability Inclusion - Businesses need to take meaningful action and prioritize disability inclusion in their diversity initiatives.
2. Parody Marketing - Using humor and parody in marketing campaigns to expose potential gaps or issues in company messaging or actions.
3. Jargon Critique - Critiquing and challenging the buzzwords and jargon often used in corporate diversity and inclusion dialogues.
Industry Implications
1. Advertising - Ad agencies and marketing firms can partner with organizations to create impactful campaigns that call out issues in industries' messaging and initiate change.
2. Human Resources - HR teams can take a closer look at their company's diversity initiatives and make sure they are inclusive of all marginalized groups, including those with disabilities.
3. Corporate Social Responsibility - Brands can prioritize disability inclusion and advocate for systemic change in order to positively impact society beyond their organization.
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