The Dita Epiluxury Line Includes Six Styles in Total
Michael Hemsworth — July 11, 2019 — Fashion
References: epiluxury & hiconsumption
The Dita Epiluxury line of sunglasses have been unveiled by the brand as a new collection that highlights modular aesthetics to help wearers customize them to their preferences. Coming as the brand's first foray into modular eyewear, the sunglass collection includes six styles in total that all feature interchangeable lenses, temple pieces and bridge components. This allows wearers to change up the look and feel of the sunglasses to suit their needs without having to settle for off-the-rack options that can't be augmented.
The Dita Epiluxury line of sunglasses are extremely limited-edition with only 500 examples of the core styles being slated for consumer availability. The collection will launch this month and will start at a price point of $1,400.
The Dita Epiluxury line of sunglasses are extremely limited-edition with only 500 examples of the core styles being slated for consumer availability. The collection will launch this month and will start at a price point of $1,400.
Trend Themes
1. Modular Sunglasses - The modular aesthetics of Dita Epiluxury sunglasses provide opportunities for disruptive innovation in the eyewear industry.
2. Customizable Eyewear - The ability to interchange lenses, temple pieces, and bridge components in Dita Epiluxury sunglasses opens up possibilities for disruptive innovation in the customization of eyewear.
3. Limited-edition Fashion - The limited availability of Dita Epiluxury sunglasses presents opportunities for disruptive innovation in the fashion industry, catering to exclusive and unique consumer demands.
Industry Implications
1. Eyewear - The modular features of Dita Epiluxury sunglasses offer disruptive innovation opportunities within the eyewear industry.
2. Fashion - Dita Epiluxury's limited-edition sunglasses create disruptive innovation possibilities in the fashion industry, targeting niche markets with exclusive offerings.
3. Retail - The customizable nature and limited availability of Dita Epiluxury sunglasses create disruptive innovation opportunities for niche retail strategies and experiences.
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