Dispose Uses Photography to see Real Life Differently
Sarah St.Jules — July 8, 2013 — Tech
References: dispose.co
By breaking conventional rules of photography, Dispose has created a new way of thinking about photos and everyday life by reverting back to old-school methods where the average person is behind the lens. Throwing aside the norm of having professional photographers take pictures on high-quality cameras, this company wanted to take a new approach to showcasing the intricacies of regular life.
Dispose gives away a throwaway camera – remember those? – to participants all around the world. Its mission is to take 27 pictures over the course of one full day, regardless of what activity they are doing. They are to take photos of the scenery around them, making sure to include a self-portrait. Dispose then produces a compilation of these pictures, including everything from synchronized swimming, parties, camels and installation art.
Through the use of realism, Dispose has enabled both the photographer and the viewer to participate in the beauty of everyday life.
Dispose gives away a throwaway camera – remember those? – to participants all around the world. Its mission is to take 27 pictures over the course of one full day, regardless of what activity they are doing. They are to take photos of the scenery around them, making sure to include a self-portrait. Dispose then produces a compilation of these pictures, including everything from synchronized swimming, parties, camels and installation art.
Through the use of realism, Dispose has enabled both the photographer and the viewer to participate in the beauty of everyday life.
Trend Themes
1. Disposable Camera Photography - Opportunity for disruptive innovation in the photography industry by focusing on low-cost disposable cameras that offer a unique perspective on everyday life.
2. Participatory Photography - Opportunity for disruptive innovation in the social media and technology industries by creating platforms that encourage everyday people to capture and share their own experiences through photography.
3. Reverting to Old-school Methods - Opportunity for disruptive innovation in the consumer electronics industry by developing retro-inspired camera products that appeal to nostalgia and offer a different photo-taking experience.
Industry Implications
1. Photography - Disruptive innovation opportunity in the photography industry by embracing unconventional photography methods and promoting the beauty of everyday life.
2. Social Media - Disruptive innovation opportunity in the social media industry by creating platforms that empower individuals to participate in visual storytelling through their own photography.
3. Consumer Electronics - Disruptive innovation opportunity in the consumer electronics industry by introducing retro-inspired camera products that offer a unique and nostalgic photo-taking experience.
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