ColourPop Released a Range of Products Inspired by Iconic Bad Guys
Riley von Niessen — March 21, 2019 — Fashion
References: popsugar
Cruella de Vil, Ursula, Hades, and Maleficent are just a few of the characters that inspired the new Disney villain makeup collection from ColourPop, which is available on the beauty brand's webstore, as well as on Ulta and ShopDisney.com for affordable prices.
Fans of the cartoon bad guys can fully stock their vanities with the vast variety of product that makes up the collection, with everything from creamy lipsticks and highlighters, to jelly eyeshadows and glitter pastes available.
Each product's packaging reflects the Disney villain theme accordingly, and the shades are made to take inspiration from how they appear in the classic films too. This makes for a vibrant collection that's ideal for consumers who love to experiment with different looks, which is made easy by the high-quality pigments that the products produce.
Fans of the cartoon bad guys can fully stock their vanities with the vast variety of product that makes up the collection, with everything from creamy lipsticks and highlighters, to jelly eyeshadows and glitter pastes available.
Each product's packaging reflects the Disney villain theme accordingly, and the shades are made to take inspiration from how they appear in the classic films too. This makes for a vibrant collection that's ideal for consumers who love to experiment with different looks, which is made easy by the high-quality pigments that the products produce.
Trend Themes
1. Disney Villain Makeup - The launch of ColourPop's Disney villain makeup collection presents an opportunity for the beauty industry to tap into the growing demand for character-inspired cosmetics.
2. Affordable Beauty Products - The affordability of ColourPop's Disney villain makeup collection highlights the trend of accessible and budget-friendly beauty products, offering disruptive innovation opportunities for the cosmetic industry.
3. Character-inspired Cosmetics - The popularity of ColourPop's Disney villain makeup collection showcases the trend of consumers seeking unique and themed cosmetics, opening up disruptive innovation opportunities for the makeup industry.
Industry Implications
1. Beauty Industry - The launch of ColourPop's Disney villain makeup collection presents disruptive innovation opportunities within the beauty industry as it taps into the trend of character-inspired cosmetics.
2. Cosmetic Industry - The affordable pricing of ColourPop's Disney villain makeup collection highlights disruptive innovation opportunities within the cosmetic industry, catering to the growing demand for accessible beauty products.
3. Makeup Industry - ColourPop's Disney villain makeup collection reflects the trend of consumers seeking unique and themed cosmetics, creating disruptive innovation opportunities within the makeup industry to meet these demands.
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