7-Eleven Releases an Exclusive Range of Disney Princess Rain Gear
Jana Pijak — September 11, 2014 — Art & Design
References: nlab.itmedia.co.jp & en.rocketnews24
Asian 7-Eleven franchises have released an exclusive range of Disney umbrellas that already have fans going crazy over the rain gear accessories. These Disney princess parasols are available in 7 designs that celebrate your favorite animated film classics.
These pieces are sold in select locations including Chiba, Saitama, Tokyo and Kanagawa and will be in stores until October. The girly and delicate designs each feature a unique pattern that is inspired by the magical and whimsical world of Disney.
7-Eleven's exclusive Disney umbrellas boast graphics that are inspired by the Arabian wonderland from Aladdin along with chandelier and castle imagery that is synonymous with Beauty and the Beast. Other movie parasols from the collection include Snow White, Rapunzel and Cinderella designs.
These pieces are sold in select locations including Chiba, Saitama, Tokyo and Kanagawa and will be in stores until October. The girly and delicate designs each feature a unique pattern that is inspired by the magical and whimsical world of Disney.
7-Eleven's exclusive Disney umbrellas boast graphics that are inspired by the Arabian wonderland from Aladdin along with chandelier and castle imagery that is synonymous with Beauty and the Beast. Other movie parasols from the collection include Snow White, Rapunzel and Cinderella designs.
Trend Themes
1. Disney-inspired Rain Gear - 7-Eleven's exclusive range of Disney umbrellas demonstrates an opportunity for rain gear companies to partner with beloved franchises in order to create unique and in-demand products.
2. Limited Edition Collections - The exclusive and limited availability of 7-Eleven's Disney umbrellas highlights the trend of limited edition collections, which can create urgency and excitement among consumers.
3. Character Licensing - The use of Disney's beloved characters on these 7-Eleven umbrellas illustrates the continued popularity of character licensing, which presents an opportunity for companies to partner with well-known brands and characters for mutually beneficial partnerships.
Industry Implications
1. Rain Gear - Rain gear companies can leverage the popularity of Disney franchises and characters to create unique and attractive products that appeal to a wide audience.
2. Retail - The success of 7-Eleven's exclusive Disney umbrella collection shows how retail companies can benefit from licensing popular characters and franchises for limited edition collections.
3. Entertainment - The continued popularity of Disney and its animated film classics demonstrates the potential for entertainment companies to expand their merchandise offerings with creative and unique products.
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