This Airline Design & Promotion is Inspired By Disney's 'Moana'
Rahul Kalvapalle — October 17, 2016 — Marketing
References: hawaiianairlines & khon2
Hawaiian Airlines has teamed up with the Walt Disney Studios to unveil a brand new trio of Disney princess-themed aircraft whose liveries are inspired by the upcoming animated adventure movie Moana, which follows the adventures of a Polynesian princess of the same name.
In addition to featuring exterior designs inspired by Moana as well as three other key characters from the film, these aircraft also feature character-inspired artwork and decorations inside the aircraft cabin. What's more, Hawaiian Airlines' website is also running a caption contest that allows participants to potentially win prizes ranging from tickets to the film's premiere in Hollywood, California to airline miles.
This Disney princess-themed aircraft design and contest is a great example of an airline looking to tackle the image of airline travel being hassle by instead making it a fun and entertaining experience dotted with pop culture references.
In addition to featuring exterior designs inspired by Moana as well as three other key characters from the film, these aircraft also feature character-inspired artwork and decorations inside the aircraft cabin. What's more, Hawaiian Airlines' website is also running a caption contest that allows participants to potentially win prizes ranging from tickets to the film's premiere in Hollywood, California to airline miles.
This Disney princess-themed aircraft design and contest is a great example of an airline looking to tackle the image of airline travel being hassle by instead making it a fun and entertaining experience dotted with pop culture references.
Trend Themes
1. Themed Aircrafts - Airline companies can design unique-themed aircrafts to create a fun and memorable experience for passengers, differentiating themselves from competitors.
2. Pop Culture Influenced Promotions - Companies can utilize pop culture references to attract a larger audience and increase engagement, as seen with Hawaiian Airlines and Disney’s Moana promotion.
3. Internal Branding - Incorporating creative branding and artwork on the interior of aircrafts can improve the customer experience and potentially increase brand loyalty.
Industry Implications
1. Airlines - Airlines can generate buzz and differentiate themselves with themed aircraft designs and promotions inspired by pop culture.
2. Entertainment - Collaborations with airlines for themed promotions can create new marketing opportunities and increase exposure for upcoming movies or TV shows.
3. Graphic Design - There’s potential for graphic designers and artists with experience in branding and advertising to contribute to the internal branding of aircrafts and other transportation vehicles.
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