Target Has Released a Line of Disney Beauty Products
Ellen Smith — May 16, 2018 — Fashion
References: intl.target & popsugar
It seems as though Disney has collaborated with nearly every industry possible and now the beloved franchise has collaborated with Target to offer consumers affordable Disney beauty products.
The expansive line features something for everyone including face masks, lotions, lipsticks and more. What's most exciting about this release is the packaging it arrives in, as each piece features a design that's inspired by Mickey and Minnie Mouse. Some of these designs include a subtle silhouette of the famed character, while others feature full portraits that are sure to appeal to both young and more mature fans of the franchise.
In addition, this line arrives with Target's affordable price tags, so consumers can stock up on all the essentials.
Image Credit: Target
The expansive line features something for everyone including face masks, lotions, lipsticks and more. What's most exciting about this release is the packaging it arrives in, as each piece features a design that's inspired by Mickey and Minnie Mouse. Some of these designs include a subtle silhouette of the famed character, while others feature full portraits that are sure to appeal to both young and more mature fans of the franchise.
In addition, this line arrives with Target's affordable price tags, so consumers can stock up on all the essentials.
Image Credit: Target
Trend Themes
1. Collaborative Branding - Disney's collaboration with Target for beauty products demonstrates the trend of brands from different industries joining forces to offer unique products.
2. Character-themed Packaging - The Disney-themed packaging on the beauty products represents the trend of incorporating beloved characters into product design, appealing to both young and mature fans.
3. Affordable Disney Merchandise - The availability of affordable Disney beauty products at Target showcases the trend of making beloved franchise merchandise accessible to a larger audience.
Industry Implications
1. Retail - The collaboration between Disney and Target for beauty products creates disruptive innovation opportunities in the retail industry for unique and exclusive merchandise partnerships.
2. Beauty - The introduction of Disney-themed beauty lines at Target opens up disruptive innovation opportunities in the beauty industry for creative collaborations and character-themed product offerings.
3. Entertainment - The release of Disney-inspired beauty products in collaboration with Target highlights disruptive innovation opportunities in the entertainment industry for cross-branded merchandise and fan engagement.
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