The Walt Disney Airplane Experience Brings Magic to New Heights
Malika Renee Butss — March 1, 2016 — Marketing
References: nationalhelm & chiclaunches
Walt Disney Studios and Brazilian airline TAM have partnered together to create the Disney airplane. This whimsical and character-themed aircraft is not only a magically animated airplane, but an entire Disney-friendly travel experience.
Aboard the Disney airplane -- aptly named the Plane of Dreams -- passengers will be waited on by staff while indulging in meals shaped like Mickey Mouse or cupcakes decorated with the character's iconic ears. The flight attendants uniforms are also given the Disney treatment as each member sports Minnie or Mickey Mouse headbands.
The Plane of Dreams is the first Latin American airline with a Disney theme and will be utilized for guests that are travelling on international long-distance routes.
Aboard the Disney airplane -- aptly named the Plane of Dreams -- passengers will be waited on by staff while indulging in meals shaped like Mickey Mouse or cupcakes decorated with the character's iconic ears. The flight attendants uniforms are also given the Disney treatment as each member sports Minnie or Mickey Mouse headbands.
The Plane of Dreams is the first Latin American airline with a Disney theme and will be utilized for guests that are travelling on international long-distance routes.
Trend Themes
1. Themed Airlines - Opportunity to create unique brand experiences and offer differentiated services to consumers with themed airlines.
2. Experiential Travel - A demand for immersive travel experiences where the journey is as important as the destination can lead to new opportunities in the travel industry.
3. Branded Food and Beverages - Opportunity to create branded food and beverages offerings that are unique to the travel experience and enhance the overall brand image.
Industry Implications
1. Airlines - Airlines can create distinctive brand experiences with themed planes, entertainment, and food options to attract more customers.
2. Travel and Tourism - Tour operators can leverage experiential travel trends and offer themed tours and experiences, including themed airline travel.
3. Food and Beverage - Restaurants and food and beverage suppliers in the airline industry can create branded offerings that align with the travel experience and create more value for customers.
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