Startup Shelf Helps You Discover Products People Like and Use
Alyson Wyers — January 28, 2016 — Business
References: shelf & techcrunch
This new platform helps you discover products with the help of people who actually use them.
Shelf shows a catalog and offers consumers a place to discuss the ones they love (and don't love). It also displays an inventory of your things by syncing with your email receipts and Amazon history. This gives you the chance to share some of the products you are most excited about or swear by most. The social aspect lets you share with friends and get opinions from people you trust. You can also list things for sale, adding a marketplace element to the site.
Based in San Francisco, Shelf brings word of mouth recommendations to the internet and uses technology to help people discover products.
Shelf shows a catalog and offers consumers a place to discuss the ones they love (and don't love). It also displays an inventory of your things by syncing with your email receipts and Amazon history. This gives you the chance to share some of the products you are most excited about or swear by most. The social aspect lets you share with friends and get opinions from people you trust. You can also list things for sale, adding a marketplace element to the site.
Based in San Francisco, Shelf brings word of mouth recommendations to the internet and uses technology to help people discover products.
Trend Themes
1. Word-of-mouth Marketing - Opportunity for businesses to tap into the power of word-of-mouth marketing through a platform that facilitates product recommendations.
2. Social Shopping - Opportunity to create a social shopping experience where consumers can discuss and share their favorite products with friends.
3. Product Discovery Technology - Opportunity to leverage technology to help consumers discover new products based on their interests and preferences.
Industry Implications
1. E-commerce - Opportunity for e-commerce platforms to integrate social and recommendation features to enhance the shopping experience.
2. Consumer Electronics - Opportunity for consumer electronics companies to leverage word-of-mouth marketing and social sharing to promote their latest products.
3. Retail - Opportunity for retailers to use product discovery technology and social shopping to engage customers and enhance sales.
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