Discoteca Tokidoki is One Illustratively Stellar Skateboard
Shelby Lee Walsh — June 14, 2009 — Art & Design
References: tokidoki.it & nylonmag
The Discoteca Tokidoki is one stellar deck. This skateboard has Tokidoki’s signature style paired with overlays that add tons of glitzy glamour. There is even a red and yellow model that features a hot anime girl surrounded by burgers, fries and soft drinks (an obvious mockery of McDonald’s).
Tokidoki has definitely made a mark on culture today with clients including MTV, John Galliano, Fornarina, and LeSportsac. I guess skate decks are the next step!
Implications - Consumers are looking for ways to make themselves stand out among their fellow shoppers. Products that contain an element of vibrancy appeal to consumers who want to differentiate themselves. Companies trying to increase their appeal could focus on this when coming out with new items.
Tokidoki has definitely made a mark on culture today with clients including MTV, John Galliano, Fornarina, and LeSportsac. I guess skate decks are the next step!
Implications - Consumers are looking for ways to make themselves stand out among their fellow shoppers. Products that contain an element of vibrancy appeal to consumers who want to differentiate themselves. Companies trying to increase their appeal could focus on this when coming out with new items.
Trend Themes
1. Vibrant Skateboard Designs - Skateboard companies could implement vibrant and unique designs to appeal to consumers looking for ways to differentiate themselves.
2. Collaborations with Popular Culture Brands - Skateboard brands could partner with popular culture brands and icons to create unique and appealing designs.
3. Customizable Skateboards - Companies could offer customizable skateboard designs to appeal to consumers looking for ways to express their individuality.
Industry Implications
1. Skateboard Industry - Skateboard companies could incorporate disruptive trends such as vibrant designs and collaborations with popular culture brands to appeal to consumers and differentiate themselves.
2. Fashion Industry - Fashion brands could incorporate skateboard culture and vibrant designs into their collections to appeal to consumers looking for fashionable and unique clothing.
3. Art and Design Industry - Art and design brands could partner with skateboard companies to incorporate their unique designs and style into skateboards and other products.
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