Disaya Jewellery
Boudoir by Disaya includes a range of fabulous bangles whose sparkling, fun, glittering designs are guaranteed to get people talking.
The artist behind these is Central St Martins graduate Disaya Prokobsantisukh. Since she first presented a ready to wear collection in 2005, her aim has been to appeal to a wide range of women with her designs.
Today she offers three collections: ready to wear, lingerie and jewellery. It is the jewellery which really caught my eye, in particular the 'story telling bangles' featured on the UK fashion website ASOS.
The colourway of the 'fabulous' bangle seems perfectly suited to someone who thinks they are indeed fabulous. The inlay of the 'forget me not' bangle again seems perfectly suited. The diamante studded 'call me' demands attention as would someone who demands to be called. The 'eat me' is in perfect cupcake colours, looking ready to eat.
Her current collection, not sold on ASOS, includes a quirky penguin, kitten playing with ball and an adorable teddy bear necklace featuring a teddy bear and various heads on the chain. Sounds scary, looks brilliant. Textured star and octagon designs also feature on necklaces.
The artist behind these is Central St Martins graduate Disaya Prokobsantisukh. Since she first presented a ready to wear collection in 2005, her aim has been to appeal to a wide range of women with her designs.
Today she offers three collections: ready to wear, lingerie and jewellery. It is the jewellery which really caught my eye, in particular the 'story telling bangles' featured on the UK fashion website ASOS.
The colourway of the 'fabulous' bangle seems perfectly suited to someone who thinks they are indeed fabulous. The inlay of the 'forget me not' bangle again seems perfectly suited. The diamante studded 'call me' demands attention as would someone who demands to be called. The 'eat me' is in perfect cupcake colours, looking ready to eat.
Her current collection, not sold on ASOS, includes a quirky penguin, kitten playing with ball and an adorable teddy bear necklace featuring a teddy bear and various heads on the chain. Sounds scary, looks brilliant. Textured star and octagon designs also feature on necklaces.
Trend Themes
1. Interactive Jewellery - Disaya's story telling bangles are paving the way for more interactive and personalized jewellery designs.
2. Fun Fashion Accessories - Boudoir by Disaya's fun and quirky bangles reflects a growing trend in fashion towards playful accessories.
3. Digital Storytelling - The 'story telling' feature of Disaya's bangles highlights the potential for incorporating digital elements in physical products.
Industry Implications
1. Fashion Accessories - Disaya's jewellery collection is an indication of a growing demand for statement and playful fashion accessories.
2. Luxury Goods - Innovative jewellery designs like Disaya’s offer creative opportunities to luxury goods industry players looking to differentiate themselves.
3. Marketing and Advertising - Disaya's story-telling bangles demonstrate how products and advertising can merge, without being intrusive, to create more meaningful customer experiences.
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