Model Karlie Kloss in the Dior Spring/Summer 2010 Ad Campaign
Marissa Liu — January 7, 2010 — Marketing
References: forums.thefashionspot & wwd
Designer John Galliano had model Karlie Kloss channel screen legend Lauren Bacall for the Dior Spring/Summer 2010 ad campaign. Shot by Steven Meiself, the ads were intended to capture the spirit of an old Hollywood movie.
Kloss smolders while wearing neutral-toned clothes while recalling a young Bacall. Galliano wanted the campaign to evoke an “escapist and sensual†feeling. It, like the Dior Spring/Summer 2010 collection, was inspired by film noir.
Implications - Check out this sensual Ad Campaign by Dior if you're looking to briefly escape from your long work day or boring schedule of errands and telephone calls. The ensembles may even inspire you to step outside your comfort zone next time you put together an outfit for a dinner date or a night out on the town!
Kloss smolders while wearing neutral-toned clothes while recalling a young Bacall. Galliano wanted the campaign to evoke an “escapist and sensual†feeling. It, like the Dior Spring/Summer 2010 collection, was inspired by film noir.
Implications - Check out this sensual Ad Campaign by Dior if you're looking to briefly escape from your long work day or boring schedule of errands and telephone calls. The ensembles may even inspire you to step outside your comfort zone next time you put together an outfit for a dinner date or a night out on the town!
Trend Themes
1. Vintage-inspired Fashion - The Dior Spring/Summer 2010 ad campaign's film noir theme signifies a growing trend towards vintage-inspired fashion.
2. Escapist Advertising - The Dior ad campaign demonstrates the rise in escapism-focused advertising, capturing the attention of consumers seeking a break from their daily routines.
3. Nostalgic Aesthetics - The film noir-inspired aesthetic in the Dior ad campaign reflects the popularity of nostalgic visuals in contemporary marketing.
Industry Implications
1. Fashion - The fashion industry can leverage the vintage-inspired trend to create new collections and marketing campaigns that appeal to consumers' love for nostalgia.
2. Advertising - The rise of escapism-focused advertising in industries outside of fashion presents new opportunities for advertising agencies to tap into the consumer desire for an immersive experience.
3. Marketing - By incorporating nostalgic aesthetics into marketing strategies, businesses in various industries can create engaging and memorable campaigns that resonate with consumers.
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