Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Dapper Rooftop Fragrance Ads

Clean the Sky - Positive Eco Trends & Breakthroughs

The Dior Homme Parfum Campaign Stars Robert Pattinson

— August 8, 2013 — Fashion
Finally, the first image of the Dior Homme Parfum Fall 2013 ad campaign has been released and it was certainly worth the wait. It shows the new face of the luxury label, Robert Pattinson, in all of his dapper glory as he sits cross-legged on a rooftop in some kind of suburbia. An artistic capture, the Dior Homme Parfum image does adhere to the theme revealed in the tweet that released the image, "Live free, fast, and strong."

Captured in black and white, there is a quiet feeling about the Dior Homme Parfum Fall 2013 ad campaign, as though the British actor were waiting for something. The contemplative mood simply encourages people to sit back, relax and enjoy what's coming.
Trend Themes
1. Rooftop Fragrance Ads - Disruptive innovation opportunity: Explore unique and unconventional locations for fragrance advertising campaigns, such as rooftops, to create a sense of exclusivity and intrigue.
2. Luxury Label Collaborations - Disruptive innovation opportunity: Create partnerships between luxury fashion brands and popular actors or celebrities to generate buzz and appeal to a wider audience.
3. Artistic Capture in Ad Campaigns - Disruptive innovation opportunity: Incorporate artistic and visually captivating elements in fragrance ad campaigns to evoke emotion and create a more memorable brand experience.
Industry Implications
1. Fragrance - Disruptive innovation opportunity: Experiment with unconventional scents and packaging designs to stand out in a highly competitive fragrance industry.
2. Luxury Fashion - Disruptive innovation opportunity: Embrace collaborations with actors and celebrities to infuse luxury fashion brands with a fresh and influential image.
3. Advertising and Marketing - Disruptive innovation opportunity: Explore new and visually striking ways to create ad campaigns that resonate emotionally with consumers and leave a lasting impression.
1
Score
Popularity
Activity
Freshness