Due Digitally Printed T-Shirts are Strikingly Odd Looking
Linas Šinkūnas — December 2, 2012 — Fashion
References: duefashion & duefashion
These unique digitally printed t-shirts come from Lithuanian fashion label 'Due.' They have released a series of vivid tees using satellite image captures of earth.
Some of the patterns aren't easily recognisable and look rather abstract. However, after taking a second glance, you start to see all the little details like random clouds or roads. One can find landscapes of all kinds around the globe, from glaciers to deserts. Some of the colors are definitely enhanced, and don't seem very natural, but again, this is fashion design, not a documentary.
The irritating thing with prints on t-shirts is that they either wash out or feel like a big sticker. 'Due' seems to have solved this problem by using a technical fabric that's usually found in professional sportswear garments. These fabrics are synthetic in nature, but are more breathable, dry out faster and are extremely comfortable to wear in all conditions.
Some of the patterns aren't easily recognisable and look rather abstract. However, after taking a second glance, you start to see all the little details like random clouds or roads. One can find landscapes of all kinds around the globe, from glaciers to deserts. Some of the colors are definitely enhanced, and don't seem very natural, but again, this is fashion design, not a documentary.
The irritating thing with prints on t-shirts is that they either wash out or feel like a big sticker. 'Due' seems to have solved this problem by using a technical fabric that's usually found in professional sportswear garments. These fabrics are synthetic in nature, but are more breathable, dry out faster and are extremely comfortable to wear in all conditions.
Trend Themes
1. Digitally Printed Fashion - Disruptive innovation opportunity: Develop advanced printing technologies to create unique and visually stunning designs on clothing.
2. Satellite Image Captures - Disruptive innovation opportunity: Explore the use of satellite imagery to create custom patterns and designs in various industries such as home decor, accessories, and packaging.
3. Technical Fabric Integration - Disruptive innovation opportunity: Integrate technical fabrics into different sectors to enhance the durability, comfort, and functionality of various products, from fashion to outdoor gear.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate digital printing techniques and unique patterns into the fashion industry to create visually appealing and personalized garments.
2. Home Decor - Disruptive innovation opportunity: Utilize satellite image captures to create distinctive patterns and designs for home decor products, offering customers a new level of customization and aesthetic appeal.
3. Sportswear - Disruptive innovation opportunity: Apply technical fabric integration in the sportswear industry to enhance performance, comfort, and durability of athletic apparel, potentially revolutionizing the market.
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