This Breuninger Customer Service Concept Links Tradition & Innovation
DIA – Dittel Architekten — March 15, 2017 — Art & Design
References: di-a.de
Omni-channel expansion, hyper-retail and individualization – these buzz words represent the future retail. Looking forward, the retail industry will be in permanent contact with its customers using all possible channels. The ability to shop is increasing constantly, as consumers can shop everywhere and always. Retailers will be able to know a consumer's product wishes before talking to customers, so individualization is on the rise. At the same, time customers long for personal advice and consultation, for product proposals and information.
This Breuninger Customer Service concept includes both digital technologies and excellent service. Retail innovations such as click&collect, virtual fitting with light effects and music, connected shopping via social mirrors, free WLAN and digital information distribution produce a unique shopping experience. Oversized changing rooms and a well-trained sales staff complete the needs of today's customers.
This Breuninger Customer Service concept includes both digital technologies and excellent service. Retail innovations such as click&collect, virtual fitting with light effects and music, connected shopping via social mirrors, free WLAN and digital information distribution produce a unique shopping experience. Oversized changing rooms and a well-trained sales staff complete the needs of today's customers.
Trend Themes
1. Omni-channel Expansion - Opportunity for retailers to create a seamless shopping experience across multiple channels and touchpoints, allowing for personalized product recommendations and easy accessibility.
2. Hyper-retail - Opportunity to utilize innovative retail technologies like virtual fitting and connected shopping to enhance the customer experience, making shopping more interactive and immersive.
3. Individualization - Opportunity for retailers to leverage customer data and analytics to provide personalized product suggestions and tailored shopping experiences, meeting the increasing demand for personalized service.
Industry Implications
1. Retail - Disruptive innovation opportunity for traditional brick-and-mortar retailers to embrace digital technologies and enhance the customer service experience, staying competitive in the evolving retail landscape.
2. Technology - Opportunity for tech companies to develop and provide innovative solutions like virtual fitting, social mirrors, and digital information distribution to support the future of retail and improve customer engagement.
3. Customer Service - Disruptive innovation opportunity for customer service providers to integrate digital technologies and data analytics to offer personalized, efficient, and convenient services that meet the demands of today's customers.
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