Messaging App Line's New Offering is Their First Endeavor Outside of Japan
Alyson Wyers — February 4, 2016 — Tech
References: techcrunch
The on-demand service industry is a quickly emerging one, giving many new startups a shot, whether they focus on food delivery or digital butler assistance. Existing messaging app Line, which is known for its adorable sticker animations, is diversifying by offering a digital butler service. This follows other recent ventures from the Japan-based and Korean-owned company, including on-demand taxis, in-app payments and music and video streaming.
Scheduled to launch this month in Thailand, Line app's new offering is the first to come out of their new Bangkok-based research and development team. With an active monthly user base of 215 million, Line is pursuing a number of ways to monetize. The R&D branch in particular is tasked with creating apps and services for local markets in Asia.
Scheduled to launch this month in Thailand, Line app's new offering is the first to come out of their new Bangkok-based research and development team. With an active monthly user base of 215 million, Line is pursuing a number of ways to monetize. The R&D branch in particular is tasked with creating apps and services for local markets in Asia.
Trend Themes
1. Digital Butler Assistance - Messaging apps can provide a platform for direct access to digital butler services that cater to specific local markets.
2. In-app Service Monetization - Apps with large user bases, like messaging apps, can leverage their popularity to monetize by offering additional on-demand services.
3. Expansion of On-demand Services - The emergence of on-demand services is creating opportunities for tech companies to expand beyond their traditional offerings and diversify their revenue streams.
Industry Implications
1. Messaging Apps - Messaging apps can leverage their existing user bases to offer new on-demand services and diversify their revenue streams.
2. On-demand Services - New on-demand services are emerging, creating opportunities for startups to disrupt traditional industries and for established companies to diversify their offerings.
3. Mobile Payment and Banking - Messaging apps can potentially evolve into mobile payment and banking platforms, and expand their services in this new market.
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