Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Digg Fraud

Clean the Sky - Positive Eco Trends & Breakthroughs

Users Paying For Popularity

— March 3, 2007 — Tech
Digg-ers dig popular stories and anticipate the cool news...don't they? Many people believe that only the genuinely popular stuff gets promoted....but is that really true? Seems not. "Wired" decided to put the site to the test and conducted a controlled experiment. They developed a very basic blog with content around pictures of crowds , opened a Digg account and set up a link to the story. Unsurprisingly it attracted limited interest. Then, Wired turned to "User/Submitter" - A paid for service exists to help you get your story promoted:
"Where Digg Submitters Pay for Digg Users to Promote their Stories. And, Where Digg Users Make Easy Money"
Naturally the next day, the story was awarded a "become popular" tag and site traffic took off. Interestingly, if you want to clamber up the ranks at Digg, you need to be seen to vote on the most popular stories......so with the help of a paid for site, it becomes a self-fulfilling prophecy - you cand and will rise to top story. Whilst this was a triumph for the experimenter - Digg and Digg-ers did start to question the authenticity and soon buried the story. But not before it gained significant popularity,
Trend Themes
1. Paid Promotion - The rise of paid promotion services on platforms like Digg presents opportunities for businesses to strategically boost the popularity of their stories and gain exposure.
2. Authenticity Verification - As the authenticity of viral stories on platforms like Digg comes into question, there is a growing need for tools and services that can verify the genuineness of content, creating opportunities for innovative solutions.
3. Self-fulfilling Prophecy - The concept of a self-fulfilling prophecy on platforms like Digg highlights the potential for disruptive innovations that can leverage existing trends to generate desired outcomes, whether ethically or unethically.
Industry Implications
1. Digital Marketing - The emergence of paid promotion services on platforms like Digg provides a new avenue for digital marketing professionals to increase brand exposure and reach a wider audience.
2. Content Verification - With the authenticity of viral stories being called into question, industries focused on content verification and fact-checking can play a crucial role in ensuring the credibility of online information.
3. Social Media Platforms - The self-fulfilling prophecy phenomenon observed on Digg opens up opportunities for social media platforms to address issues of authenticity and implement measures to prevent manipulation of rankings and popularity.
3
Score
Popularity
Activity
Freshness