Diesel Debuts With Foscarini & Moroso at the International Milan Furniture Fair
Tisah Tucknott — July 13, 2009 — Art & Design
References: foscarini.it & gradientmagazine
Diesel has recently worked with design specialists Foscarini and Moroso to create a line suitable for making a début at the International Milan Furniture Fair, Salone del Mobile.
Although the first couple pictures in the gallery above feature furniture with models hiding their faces, the rest of the gallery focuses on the actual furniture pieces.
I'm liking the whole blue theme they have going on!
Implications - The marriage between memorable and original furniture and strikingly creative marketing tactics is one with a strictly positive result in terms of consumption levels. For optimal consumption levels, the two forces must be equal parts unforgettable -- a feat accomplished by many modern furniture lines today.
Although the first couple pictures in the gallery above feature furniture with models hiding their faces, the rest of the gallery focuses on the actual furniture pieces.
I'm liking the whole blue theme they have going on!
Implications - The marriage between memorable and original furniture and strikingly creative marketing tactics is one with a strictly positive result in terms of consumption levels. For optimal consumption levels, the two forces must be equal parts unforgettable -- a feat accomplished by many modern furniture lines today.
Trend Themes
1. Memorable-furniture - Creating furniture that is unique and memorable can lead to increased consumer interest and sales.
2. Creative-marketing-tactics - Using innovative and attention-grabbing marketing strategies can help furniture brands stand out from the competition.
3. Optimal-consumption-levels - Balancing unforgettable furniture designs with effective marketing tactics can result in higher levels of consumer engagement and product consumption.
Industry Implications
1. Furniture-manufacturing - The furniture manufacturing industry can capitalize on the trend of creating unique and memorable furniture designs.
2. Marketing-and-advertising - The marketing and advertising industry can offer innovative strategies and platforms to help furniture brands promote their unique designs effectively.
3. Retail-and-ecommerce - The retail and e-commerce industry can benefit from the increased consumer interest in memorable furniture designs by featuring and selling such products in their stores or online platforms.
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