The DGK x Tokidoki Collaboration Uses New Era Snapbacks for Its Canvas
Nikki Taylor — November 19, 2012 — Fashion
References: dgk & freshnessmag
Skateboarding company Dirty Ghetto kids joins up with the Japanese clothing and cosmetics franchise to create a DGK x Tokidoki collaboration of New Era hats.
Using the 9FIFTY snapback caps as their canvas, two companies pasted on cheeky skater cartoons suitable for any streetwear enthusiast. Images feature bandits running away on green-wheeled boards carrying bags of cash, or angry gangsters crushing cans and showing off blinging gold plated front teeth. The caps incorporate the skater and urban personality from DGK and fuse it with the comical cartoon illustrations that decorate all of Tokidoki's products.
If you thought the hat designs couldn't get anymore crazy, under the brim features more collages of cartoon hoodlums. The DGK x Tokidoki snapbacks are available at the ONSPOTZ retailer in Japan.
Using the 9FIFTY snapback caps as their canvas, two companies pasted on cheeky skater cartoons suitable for any streetwear enthusiast. Images feature bandits running away on green-wheeled boards carrying bags of cash, or angry gangsters crushing cans and showing off blinging gold plated front teeth. The caps incorporate the skater and urban personality from DGK and fuse it with the comical cartoon illustrations that decorate all of Tokidoki's products.
If you thought the hat designs couldn't get anymore crazy, under the brim features more collages of cartoon hoodlums. The DGK x Tokidoki snapbacks are available at the ONSPOTZ retailer in Japan.
Trend Themes
1. Streetwear Collaboration - Opportunity for businesses to collaborate with streetwear brands to create unique designs that mix urban personalities and eye-catching illustrations.
2. Skater-inspired Designs - Opportunity for companies to incorporate skater elements into their designs to reach an edgy streetwear audience.
3. Comical Cartoon Illustrations - Opportunity for businesses to incorporate comical and playful cartoon-like illustrations into their designs to create a unique and fun aesthetic.
Industry Implications
1. Streetwear - Streetwear companies could explore collaborations with other brands featuring skater-inspired designs and playful illustrations.
2. Accessories - Accessory companies could experiment with incorporating comical cartoon illustrations into their product designs to create a fun and unique aesthetic.
3. Skateboarding - Skateboarding companies could incorporate playful and comical cartoon illustrations into their product designs to appeal to a younger demographic and stand out from competitors.
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