Heidi Klum 'Destination Maternity' Line Features Designs for Pregnant Women
wang fangqing/ Frances Wang — January 17, 2010 — Fashion
References: heidiklum.destinationmaternity & stylelist
Heidi Klum, the German beauty who has experienced four pregnancies, is going to share the secret of being a hot trendy mom with all the mom-to-be through two collections of maternity clothes that she just designed for the maternity wear company Destination Maternity.
The 15-piece-collection for Lavish under A Pea in The Pod is kind of sexy and sophisticated, while the the 14 pieces for Loved, carried by Motherhood Maternity, are more playful and sweet.
The full collection will hit stores and online on February 12th, making it a perfect choice for Valentines gift.
Image Credit: Additional Fesjon.com
The 15-piece-collection for Lavish under A Pea in The Pod is kind of sexy and sophisticated, while the the 14 pieces for Loved, carried by Motherhood Maternity, are more playful and sweet.
The full collection will hit stores and online on February 12th, making it a perfect choice for Valentines gift.
Image Credit: Additional Fesjon.com
Trend Themes
1. Celebrity Maternity Fashion - Disruptive innovation opportunity: Creating high-end, stylish maternity wear inspired by celebrity fashion trends.
2. Collaborations in Maternity Wear - Disruptive innovation opportunity: Partnering with celebrities to design exclusive maternity wear collections for increased brand recognition and sales.
3. Personalized Maternity Fashion - Disruptive innovation opportunity: Offering customizable maternity wear options to cater to individual style preferences and body changes during pregnancy.
Industry Implications
1. Maternity Apparel - Disruptive innovation opportunity: Introducing innovative fabrics and designs to enhance comfort and style in maternity clothing.
2. E-commerce - Disruptive innovation opportunity: Creating online platforms to offer a wider selection of maternity wear from different designers and brands.
3. Fashion Retail - Disruptive innovation opportunity: Incorporating technology like augmented reality to enhance the maternity shopping experience and provide personalized recommendations.
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