New Line from Fresh Decay
Fashion Spy — August 10, 2006 — Art & Design
References: beautifuldecay & joshspear
Designer t-shirts have never been hotter. Proof of this can be found in the new line of designer t-shirts at Beautiful Decay. The website describes that the company was, "Founded on the theory that " if you can't find it, You make it. Beautiful/Decay was created to bridge the gap between art and graffiti, underground and mainstream, design and fine art, Punk rock and hip hop, illustration and design, and most importantly high and low art. With a focus on cutting edge work in all the aforementioned genres, B/D strives to showcase new and emerging artwork Whether it be Interior or exterior."
Trend Themes
1. Designer T-shirts - The designer t-shirt market is growing rapidly and becoming more innovative with new lines from companies such as Fresh Decay.
2. Bridging the Gap - Design companies are creating lines that bridge the gap between art and graffiti, underground and mainstream, and high and low art.
3. Cutting Edge Art - There is a trend towards showcasing new and emerging artwork in the designer t-shirt market.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity for disruptive innovation by incorporating new and emerging artwork into clothing lines.
2. Art Industry - The art industry has an opportunity for disruptive innovation by partnering with fashion designers to showcase new and emerging artwork in clothing lines.
3. Marketing Industry - The marketing industry has an opportunity for disruptive innovation by using designer t-shirts as a way to promote brands and showcase new and emerging artwork.
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