Stella McCartney Launches Markers for the Gap so Kids Can Customize Their Clothes
Shelby Lee Walsh — November 6, 2009 — Business
From high fashion to markers? No, Stella McCartney has not gone mad, but rather has made a set of designer markers for kids to go along with her children's clothing collection at the Gap.
The designer markers are to be used by the kids who purchase her clothing because they are made for drawing on fabric, making them the ultimate vessel to let your child customize his or her own duds or sneakers.
Nylon magazine notes, "Chanel makes surfboards, Burberry makes skateboards, and last year, Versace debuted its own ash tray." This odd outreach of designers spanning their influence into other industries sure does look to be a prevalent trend as of late.
The designer markers are to be used by the kids who purchase her clothing because they are made for drawing on fabric, making them the ultimate vessel to let your child customize his or her own duds or sneakers.
Nylon magazine notes, "Chanel makes surfboards, Burberry makes skateboards, and last year, Versace debuted its own ash tray." This odd outreach of designers spanning their influence into other industries sure does look to be a prevalent trend as of late.
Trend Themes
1. Designer Markers for Customization - The trend of designer markers for kids to customize their clothes presents an opportunity for disruptive innovation in the art supply industry.
2. Fashion Industry Cross-collaborations - The trend of fashion designers collaborating with other industries, such as making markers for kids, offers opportunities for disruptive innovation in the fashion and consumer goods sectors.
3. Designer Brand Expansion - The trend of high-end fashion brands expanding into unconventional product categories, like creating markers, creates disruptive innovation opportunities for luxury and lifestyle industries.
Industry Implications
1. Art Supply Industry - The art supply industry can capitalize on the trend of designer markers for customization by creating innovative, high-quality markers specifically designed for fabric.
2. Fashion Industry - The fashion industry can explore disruptive innovation opportunities by collaborating with non-fashion industries, like art supplies, to create unique and customizable products.
3. Luxury Goods Industry - The luxury goods industry can leverage the trend of designer brands expanding into unconventional product categories, such as markers, to create exclusive, limited-edition items that appeal to affluent consumers.
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