Lamborghini Murcielago LP640 Versace
Jeremy Gutsche — September 29, 2006 — Autos
References: leftlanenews
We've already seen designer hotels and designer airplanes. Now Lamborgini and Versace have released the special edition Versace Lamborghini Murcielago LP640. The Lambo features a customized all-white exterior and matching interior. It includes a 6.5 litre V12 engine, which should satisfy ... everyone.
Implications - For the ultra-wealthy consumer who has everything and wants for nothing, companies really have to go above and beyond to make their products stand out as new, tantalizing and desirable. By combining two of the world's most famous brand names into one extremely high-performance product, collaborations like this break the mold of the expected or the ordinary and ultimately redefine the meaning of luxury and sophistication.
Implications - For the ultra-wealthy consumer who has everything and wants for nothing, companies really have to go above and beyond to make their products stand out as new, tantalizing and desirable. By combining two of the world's most famous brand names into one extremely high-performance product, collaborations like this break the mold of the expected or the ordinary and ultimately redefine the meaning of luxury and sophistication.
Trend Themes
1. Special Edition Collaboration - Designers teaming up with luxury brands to create exclusive and high-performance products that redefine luxury and sophistication.
2. Customized Exteriors - Offering customized exteriors that make luxury products stand out and appeal to the ultra-wealthy consumer.
3. Unique Brand Partnerships - Creating unique brand partnerships to create highly desirable and innovative products in the luxury market.
Industry Implications
1. Luxury Automotive - The luxury automotive industry can explore collaborations with high-end fashion brands to create limited-edition, highly exclusive vehicles.
2. Luxury Fashion - Luxury fashion brands can expand their market presence by partnering with automotive companies to create special edition vehicles that offer customized interiors and exteriors.
3. High-end Design - Companies specializing in high-end design can capitalize on collaborations between fashion and automotive brands to create disruptive and unique products that redefine luxury.
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