The Psychology Behind How You Design Your Business Card
Gil Cohen — January 15, 2013 — Art & Design
References: blog.uprinting & holykaw.alltop
Looking at the psychological nature of the business employer’s mind, the How to Design Your Business Card with Psychology in Mind infographic shows you how to keep your credentials looking professionally pleasing.
Every little detail, including the spacing and typography of your business card, makes a subconscious impact on those who read it. Your choice of font and how many types of fonts you use, as well as your color choices, will determine how someone will react to your information, and even the amount of white space makes an impression as the infographic explains that it is, “a vital design element.”
Before you design your business card, be sure you understand the psychology behind it.
Every little detail, including the spacing and typography of your business card, makes a subconscious impact on those who read it. Your choice of font and how many types of fonts you use, as well as your color choices, will determine how someone will react to your information, and even the amount of white space makes an impression as the infographic explains that it is, “a vital design element.”
Before you design your business card, be sure you understand the psychology behind it.
Trend Themes
1. Typography Design - Exploring the impact of font choices on the perception of personal credentials, presenting an opportunity for innovative typography solutions in business card design.
2. Color Psychology - Examining the influence of color choices in conveying professionalism and fostering positive reactions on business cards, providing space for disruptive innovation in color psychology application.
3. Whitespace Utilization - Recognizing the significance of strategic white space implementation to enhance the visual appeal and credibility of business cards, opening avenues for innovative utilization of whitespace in design.
Industry Implications
1. Graphic Design - Opportunity for graphic design professionals to develop creative and impactful typography solutions, color psychology techniques, and whitespace utilization strategies for effective business cards.
2. Printing - Printing industry can explore offering innovative printing techniques and materials to enhance the visual impact of typography, color choices, and effective usage of whitespace in business cards design.
3. Marketing and Branding - Marketing and branding professionals can leverage the psychology behind typography, color choices, and whitespace to create compelling and memorable business card designs that elicit positive responses and strengthen brand perception.
2.7
Score
Popularity
Activity
Freshness
